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Google Apps Script allows you to automate simple tasks across Google products in a similar way to macros.
With scripts, you can, create your own custom spreadsheet functions, automate repetitive tasks (e.g. process responses to Google Docs forms), link multiple Google products together (e.g. send emails or schedule Calendar events from a list of addresses in a Spreadsheet) or customise existing Google products (e.g. add custom buttons or menus to run your own scripts). Not available in Standard Edition.
Google Contacts started life as a part of Gmail but has recently been given more prominence (and its own page independant of Gmail). I wanted to see what its limits were so I decided to import 20,000 names and addresses to see how it faired as a mailing list.
